To provide services with professionalism and integrity based on competent human resources in a conducive environment.
To practice a good financial management system and generate income sustainably.
Academic and International
To offer high quality and globally competitive language and human science academic programs and activities.
Research and Innovation
To produce impactful research and innovation through collaboration with various parties for the well-being of the community.
Entrepreneurship and Socioeconomics
To inculcate entrepreneurial culture through academic and non-academic programmes in order to elevate the socioeconomic status of the society.
Governance and Transformation of Delivery
To implement good governance that is customer satisfaction oriented.